At a press launch for Virtusize at 'Duck and Waffle'...

Eat all the scrummy breakfast she can possibly fit in her belly of course.

There is nothing we love more than food (except for fashion) but free food and Duck and Waffle free food... well now, that is another story. We were assisting the style editor of Loaded magazine to the press launch for 'Virtusize' an on-line retailers dream.

The concept behind their programme is that it will allow people to shop on-line far more easier than ever before. We all know we go to order something from Asos or Topshop and of course, it looks great on said model. The model with legs up to her armpits and a waist the size of our ankle, but how will that dress actually look on our legs which most certainly don't go up to our armpits. Of course, we can look at the measurements of the garment and measure our waist that is most definitely bigger than our ankles, and we can see that yes, perhaps it will fit, but how it fits is a whole other ball game. So Virtusize ask you to take three measurements of a dress that fits you perfectly, and it will personally, on the spot, compare the garment you want to buy to the one you already own, that fits like a glove. It will even suggests the best matched size. Once you have measured one garment, Virtusize store this information so you only have to measure the key garments once... ermmm, perfect much? Well not only this, their new version does online comparisons to past on-line purchases you have made... So, your searching on Asos and you see a fab pair of cigarette pants that you couldn't possibly live without, you want to know if these will fit as well as your Zara ones you bought last month (stop judging, you can never have too many cigarette pants) and Virtusize will compare the items and you will be able to see if these Asos ones will fit you just as well as the Zara ones you bought.

Well, need I say more. Anything that saves us time and energy and makes on-line shopping that little bit easier, we are down for. So next time your on Asos, see the 'fit visualiser' tab and click it... and the rest is pretty self explanatory.

Now where were we... oh yes, scrummy food made by the lovely chefs at Duck and Waffle @tomCenci and @DanDoherty

We were looked after well and we can't thank the Virtusize team enough... now, we are off to do some on-line shopping...